Shaping the future of Malmoe Museum of Art through creative collaboration 

Inside-out and outside-in approach: Employees needed to gain a holistic understanding of the museum’s visitors, both from an internal perspective (inside-out) and by stepping into the visitors’ shoes (outside-in). This dual approach ensures that the vision is relevant and engaging for all stakeholders. 

Group development and team communication: To create a supportive and collaborative work environment, the team was educated in group development and effective team communication. This education aimed to foster a culture of collaboration and mutual respect.  

Behavioral changes: The group identified behaviors to start and stop doing to nudge the organisational culture in the right direction. This step was essential for aligning the team’s actions with the desired cultural shift. 

Creative visioning process: Employees engaged in a creative process to envision the museum’s future, considering both operational and work environment perspectives. They used insights from renowned art institutions to inform their vision and set long-term objectives.  

Defining focus areas: In an autonomous and open process, employees defined yearly projects and actions to achieve the vision. This approach encouraged true engagement and ownership of the museum’s future direction. 

Defining responsibilities and synergies: The group defined areas of responsibility, synergies, and cross-functional projects that required collaboration beyond the norm. They connected work values to real situations, fostering transparent and honest dialogue. 

Goal setting: Through collaborative discussions, employees defined individual goals for both their projects and personal development. This step ensured that everyone had a clear understanding of their role in achieving the museum’s vision.